iQiyi Celebrates Merdeka with Its #HiburanMenyatukanKita Campaign, Offering Free Subscriptions to All Malaysians
The Asian streaming platform highlights entertainment as a force for unity among Malaysians
KUALA LUMPUR, 27 August 2021 – With Merdeka just around the corner, Asia’s leading streaming platform, iQiyi, joins in the celebrations by highlighting the best in Asian content and rewarding Malaysian viewers with a slew of exciting giveaways! Under its #HiburanMenyatukanKita campaign, iQiyi aims to showcase the power of entertainment in bringing people together, regardless of age, background, location or language.
As part of the campaign, the platform is offering Malaysians the chance to sample its VIP membership for free, and indulge in their favourite shows and films. Aside from being able to experience content in 1080P and with Dolby Atmos sound, VIP subscribers can also enjoy early access to upcoming shows and skip ads for an uninterrupted, high quality viewing experience.
During the campaign period between August 30 to September 12, Malaysians can sign up for a free one-week VIP membership. In addition to the free VIP giveaway, iQiyi is also offering a 50% discount for its quarterly and annual plans. The limited-time offer runs from September 6 to 12, with quarterly plans priced at only RM12.90, and yearly plans priced at RM44.90.
These special deals are iQiyi’s way of recognising the support it has received from Malaysians, earning it the status of being the most downloaded streaming service in the country this year (as of August 2021). In July, the service was also ranked as the number one Asian streaming service in terms of monthly active users, daily active users and overall time spent, according to public data by AppAnnie.
As part of the #HiburanMenyatukanKita campaign, iQiyi is curating a selection of titles on its platform that are most loved by Malaysian viewers for a special Merdeka slate. The titles in this curated slate are based on iQiyi’s viewership data, and demonstrates how premium high-quality content is able to act as a unifying thread for Malaysians of different ages, backgrounds and locations. Across the platform’s diverse Malaysian users, viewership is equally strong for entertainment of various languages – particularly Chinese, Malay, Korean and Japanese content. iQiyi is also a daily indulgence among Malaysians, with local viewers spending almost 1.5 hours a day on the platform.
With its specially curated Merdeka slate, iQiyi looks to give its diverse Malaysian users more of their favourite entertainment content, be it romantic dramas such as Love Is Sweet and 7 Hari Mencintaiku, Korean hits like My Roommate Is A Gumiho, or classic anime series like Naruto. This slate also includes iQiyi’s first Southeast Asian Original The Ferryman: Legends of Nanyang, a series featuring Malaysian-born actor Lawrence Wong alongside an ensemble cast of Singaporean and Malaysian stars like Qi Yuwu, Jeanette Aw, Tay Ping Hui, Debbie Goh, Jojo Goh and Koe Yeet.
The #HiburanMenyatukanKita campaign also saw a social media contest, which called on Malaysians to “localise” the titles of 15 popular iQiyi shows by renaming them in local slang – and Malaysians everywhere demonstrated their creativity in spades! In addition to receiving a selection of exclusive rewards, winners of the contest will soon see their “Malaysianised” versions of the titles emblazoned on the platform’s homepage in place of the original names.
To learn more about iQiyi’s Merdeka slate, or redeem your free week of VIP access, log into the app or iQ.com
iQiyi Merdeka Slate
Special Drama | |
 The Ferryman: Legends of Nanyang
| This series is about the story of Xia Dongqing and Zhao Li, the soul ferryman, helping souls that stayed because they have unfinished business to complete in the human world. Xia Dongqing, who does not seem to have any sense of existence, has an unknown secret. He has special eyes. He can see sentient beings in another world, commonly known as the Yin and Yang Eyes, and communicate with them. This secret caused Xia Dongqing a lot of trouble. |
Malay Drama | |
 7 Hari Mencintaiku 2 | Mia Adriana and Khuzairi navigate a happy married life. Coupled with the birth of a second child. At a time when they are wrapped in happiness, Puan Hayati and Dato ‘Johari return to seek revenge. The great Puan. Hayati devised a plan. Mia Adriana was consumed by her words. Syakila is no less great. Nadia broke up with Zaidi. Helmi divorced Sofi and Khuzairi experiences turmoil in his household. Nurul Ain appears in their lives. Leha’s mother is pleased with this girl. Nurul Ain is so perfect in her eyes. |
 Sabarlah Duhai Hati | Fira was slightly crushed when her mother gave birth to her younger brother, Danish when she was 20 years old due to their big age gap. Conflict arises when the sudden death of their parents caused her to take care of Danish by herself. While enduring the loss of her loved ones and struggling with her new phase of life, Fira is surprised by Affan’s sudden proposal, a guy she barely knew. |
 Cinta Sekali Lagi
| Amanda is a loving sister who is devoted to her younger sister Amani. She thought she would never fall in love but things changed when she met Fahad and they got married. Amani on the other hand is trapped in an unhappy marriage and starts being envious of Amanda and Fahad’s happiness that she decided to seduce Fahad. |
| The drama tells the story of Tengku Aqilah who returns to find love and acceptance from her father, Tengku Hisham and sister, Tengku Natasha after being blamed for the death of their mother. However, a will from Tengku Hashim, her uncle changes everything when Aqilah is made to wed Ryan, her sister’s lover. As time passes, Aqilah manages to win the hearts of her father and reluctant husband, forcing Natasha to take action. But, Natasha’s action is futile when Aqilah is diagnosed with cancer, forcing sisters to mend bridges before time runs up.
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Korean Dramas | |
 The Devil Judge | Turning the court into a reality show, this series is a story about a judge who severely punishes the wicked and a juror who is curious about his true face. They chase after one another, trying to expose and destroy each other. |
 My Roommate is a Gumiho | Shin Woo Yeo (Jang Ki Yong) is a handsome and smart professor but he’s also a 999 year old nine-tailed fox. To become a human, he needs to collect enough human energy in a fox marble. Meanwhile, Lee Dam (Hyeri) is a university student. One day, her drunk friend falls asleep on top of an expensive car belonging to Woo Yeo. While struggling to get her friend off the car, Woo Yeo tries to help Lee Dam out and his precious fox marble accidentally falls into her mouth. The fox marble can only exist inside a human for no more than a year, if not it’ll destroy the human. Woo Yeo explains his predicament to Lee Dam and suggests they live together until they figure out a solution. Lee Dam who has never had a boyfriend before is now roommates with Woo Yeo. |
 So I Married An Anti-Fan | Hoo Joon (Choi Tae Joon) is a top star and Geun Young (Sooyoung) is a magazine reporter. Geun Young decides to attend a club’s opening ceremony and witnesses Hoo Joon’s violent behaviour. She gets into an accident with him and this leads to her losing her job. Believing that Hoo Joon was behind her losing her job, she gets back at him by protesting in front of his entertainment company. She begins receiving media coverage for her demonstration and becomes famous for being an anti-fan. A producer approaches her to participate in a reality TV show, revolving around a top star and his anti-fan living together. Unemployed, she decides to accept the offer. Meanwhile, Hoo Joon is also offered to be part of the same reality TV show and accepts it in an attempt to improve his image. During filming, they try to give each other a tough time but soon starts to fall for each other. |
Chinese Drama | |
 Crush | Senior year student Sang Wuyan dreams of becoming a broadcaster, and is working as an assistant at a radio station. She admires a mysterious songwriter, who goes by the pen name Yi Jin. Sang Wuyan falls in love with Su Nianqin during her first meeting with him. He turns up to be aloof and visually imparied. Sang Wuyan slowly breaks down Su Nianqin’s emotional walls, and later discovers that Su is the lyricist Yi Jin. The couple finally get together only to break up due to a misunderstanding. Three years later, Sang Wuyan becomes a radio host, and Su Nianqin gets his eyes cured and starts to manage his family’s company. Finally, they rekindle their relationship after overcoming obstacles. |
 Love is Sweet | Jiang Jun and Yuan Shuai are “childhood sweethearts”, but Jiang Jun is in love with someone else. After so many years, the two of them meet again in business. Yuan Shuai becomes elite in investment banking, but Jiang Jun is a rookie in work whose brain is full of wicked ideas. The boy who has been protecting her since childhood suddenly becomes her cunning and outrageous immediate boss? What kind of absurd love will the seed of hidden love buried deeply in their hearts create? |
 Unforgettable Love | The drama revolves around He Qiao Yan, CEO of Heshi Group, and Qin Yi Yue, a child psychologist. It tells the story of a rational and indifferent man and a soft, optimistic, considerate, and meticulous psychologist, whose relationship develops from acquaintance to love. |
Anime | |
 One Piece | Luffy and his pirate crew set off on a journey in order to find the greatest treasure known as “One Piece” and proclaim himself the King of the Pirates. |
 Attack On Titan | In a world where giant humanoid Titans prey on humans, Eren joins the scouting legion to get revenge on the monsters who killed everyone in his town. |
 Jujutsu Kaisen | Yuji Itadori is an athletic genius in high school. One day, to save a senior from “the cursed”, he swallows and then absorbs the cursed “Ryomen Sukura’s Finger(s)”. Later, he goes to an institute for sorcerers, following his grandpa’s last words, to help others. Itadori will keep fighting with the curse. |
 Naruto / Boruto Series | With peace and modernization, the residents in the ninja village, Konoha, is increasing, and the lifestyle of ninjas is changing constantly. Boruto, the son of Naruto Uzumaki, the seventh leader of the village, studies at the Ninja Academy where he meets his new team partners. How will they fight against the mysterious incidents in the village? The story of Boruto Uzumaki that sweeps everyone’s heart like a gust of wind begins now! |
Variety Shows | |
 Girls Planet 99 | A program surrounding female Korean, Chinese, and Japanese contestants who have the same dream of debuting in an idol group despite having different languages and cultures. Their growth as they head towards their goal will unfold in the imaginary world named “Girls Planet.” |
 The Detectives’ Adventures | The Detectives’ Adventures is the first work of iQiyi to create a “maze track”, the country’s first IP immersive reasoning reality show. Each episode of the program is based on a classic IP, and the scene is restored, adapted, and “traversed”, A hilarious interpretation of the original drama clips; seven guests formed a “cute exploration team”, through the plot suspicious points and high-powered games, to obtain clues, anti-routine reasoning, joy to find the truth!
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 Mr Housework 3 | Focusing on the most common contradiction and topic in typical social relations, such as husband and wife, generation, roommate and so on – housework problem, starting from the real situation, restore the truth of life. In the way of documentary observation, it shows men’s thoughtfulness, embarrassment and fun in dealing with housework; And through housework as the breakthrough point, insight into interpersonal relationships, get along with the way, responsibility sharing and other aspects of life wisdom, in thinking and moving, get warm and beautiful resonance. |
