Kuala Lumpur, Malaysia – 14 November 2024 – Setting a new benchmark in the Malaysian entertainment landscape, TGV Cinemas has introduced a strategic partnership with Coway BEREX to unveil the unprecedented bed cinema equipped with smart mattresses. The official memorandum of understanding (MOU) signing ceremony, marking the commencement of this innovative collaboration, took place at the brand-new TGV Suria KLCC on November 14, 2024.
The newly launched INDULGE Coway BEREX bed cinema combines luxury, comfort, and cutting-edge technology to deliver a totally different cinema experience. This innovation is the first for TGV, bringing smart mattress technology into a cinematic setting. With a focus on guest comfort, the bed cinema—enhanced by an ATMOS sound system and laser projection—aims to deliver premium cinema experience, making TGV the top choice for movie-goers seeking exceptional comfort and innovation.
The bed cinema is equipped with the revolutionary Coway BEREX smart mattresses, which allow guests to adjust settings for firmness and posture according to their personal comfort preferences. Additionally, the mattresses provide muscle relief and stretching functions, adding a therapeutic dimension to the movie-watching experience. This combination of customisable comfort and health-focused technology brings a new level of innovation and luxury to the cinematic experience.
“We are thrilled to be partnering with Coway BEREX to bring this unique bed cinema experience to life. Coway BEREX is a renowned brand known for its commitment to home wellness and the exceptional quality of its products. This partnership is another landmark moment for us as we continue to innovate our cinemas and our commitment to build the best in cinema experience for our customers,” said Mr. Tan Lay Han, CEO of TGV Cinemas.
“We are delighted to partner with TGV Cinemas to launch this unique bed cinema experience featuring the Coway BEREX Smart Mattress here in Malaysia. With a shared commitment to elevating lifestyle experiences, we are setting a new benchmark for relaxation and entertainment. This collaboration marks a significant step as we expand our dedication of enhancing wellness beyond homes, bringing ultimate comfort and relaxation in new environments,” Ryan Jung, Head of Marketing and Product Division of Coway Malaysia added.
The product showcase during the event also emphasised the bedpods’ bespoke design, which is tailored for optimal viewing and dining comfort while ensuring privacy. This demonstration showcased how each design element is meticulously integrated to optimize the guest’s experience.
The introduction of INDULGE Coway BEREX is a testament to TGV’s commitment to enriching cinematic experiences, offering movie-goers a perfect blend of comfort and style at a competitive price of RM120 per ticket. This price includes culinary delights—a meal, a drink, and a dessert—ensuring a value-packed luxury experience. Following the launch at Suria KLCC, this innovative bed cinema experience will soon be available at all INDULGE locations, including TGV Pavilion Bukit Jalil, TGV Sunway Velocity, and TGV 1 Utama, bringing luxury and comfort to more of our valued guests.
Booking Information: Tickets for the INDULGE Coway BEREX cinema are now available on TGV website, its mobile app, or at the INDULGE lounge concierge in TGV Suria KLCC.
